AGENTIC AI:
AGENTS OF CHANGE
Welcome to NXT24, Dentsu Global Services’
24-Hour hackathon that brings our communities together for a high-energy sprint of innovation, collaboration and impact.
November 13 & 14, 2025
Bengaluru | Manila | Mumbai | Pune
At Dentsu Global Services, we’re building the future as an AI Native organization where AI isn’t an afterthought but a core part of how we work, innovate and deliver bold outcomes.
That’s exactly what NXT24 is all about. A chance to put AI Native into action: to experiment, problem-solve and create with AI at the centre.
Over 24 hours, communities will clash in a test of creativity and skill, developing innovative solutions to tackle real-world business challenges. At the heart of this hackathon is Agentic AI, with every team building Agents of Change.
WHAT TO EXPECT?
NXT24 is an immersive, 24-hour innovation marathon designed to push boundaries and unleash potential.
CREATIVITY AND PROBLEM-SOLVING
Teams will channel their ingenuity to solve complex, real-world challenges — turning bold ideas into actionable solutions.
INNOVATE WITH AI & TECH
Explore the power of AI, automation, and emerging technologies as you build solutions that redefine what’s possible.
CUSTOMER-CENTRIC DESIGN
Innovation starts with people. Every solution is designed with users in mind — intuitive, impactful, and built to make a difference.
UPSKILL AND INNOVATE
Expand your skills, explore cutting-edge tools, and create around tech themes that push your creative and technical limits.
NETWORK & COLLABORATE
Connect with peers, mentors, and leaders who share your passion for innovation. Build relationships that inspire learning, growth, and collaboration.
BE PART OF SOMETHING GREATER
Join a movement shaping the future of technology. Every idea, every prototype, every insight brings us closer to what’s next.
MINI EVENTS
A series of exciting mini-events leading up to the NXT24 grand finale!
Each one is designed to spark creativity, encourage collaboration and bring out your community’s competitive edge all while earning points and unlocking exclusive advantages for the main event.
WALKATHON
Step up. Move together. Make every stride count.
IDEASPARK
Unleash your creativity and your best challenge statement statements will pave the way for NXT24 solutions!
CREATHON
Test your inventive skills in a fun Rube Goldberg challenge.
GURUS
Brendan Alberts
Chief Digital Officer, dentsu
Daniel Knauf
Chief Technology Officer, Americas
Jason Kodish
Chief Media, Data, Analytics Officer
Kunal Jain
Founder & CEO, Analytics Vidhya
Melanie Santiago
Senior Vice President, Business Operations, dentsu Media US
Missy Foristall
Chief Operating Officer, Americas
Scott Miles
Senior Vice President, Operations, Merkle
Sean Villalobos
Solutions Consultant, Merkury Data & Identity, Merkle
Solange Claudio
Chief Operating Officer, dentsu Media
Sunil Rao
Head of Analytics, Americas
Thomas Walter
Chief Solutions Officer, EMEA
MENTORS
We’re excited to introduce the Gurus and Mentors of X24 Season 8 — industry leaders with diverse backgrounds and decades of expertise. Aligned with this year’s theme, they’re here to guide participants in creating groundbreaking solutions, bridging human ingenuity with the power of AI.
Read on to learn more about their journeys and insights!
Adam Lundgren
Director of Analytics, Merkle
As Director of Analytics at Merkle, Adam Lundgren is a seasoned expert in data-driven marketing analytics with more than 14 years of experience specializing in predictive modelling and team development. Adam's global experience spans B2B and B2C industries, and he is passionate about teaching and mentoring others to excel in analytics. Adam is recognized for building high-impact models for global clients, including demand generation teams and financial services, reflecting his technical acumen and commitment to business outcomes.
Adam’s mentorship is rooted in fostering diverse talent pipelines, notably partnering with educational institutions to upskill students and educators in marketing analytics. His approach blends technical excellence with inclusive leadership, resulting in strong client partnerships, high referral ratings, and effective delivery across international markets. Teams working with Adam gain insights on leveraging data for business strategy, optimizing targeting, and developing people-centred analytic solutions for real-world challenges.
